Rennie brand icons and devoted celebrity couple, Mr. and Mrs. Happy Tummy, will be making their first joint PA at the famously festive Dublin Docklands Christmas Market. Anticipating an army of adoring fans, Mr. and Mrs. Happy Tummy will be jetting in to Ireland on a rare visit with their entourage to advise Christmas revellers on how best to avoid heartburn and indigestion over the Christmas holidays. Having shot to international stardom following their commitment to combatting global indigestion in the latest Rennie television campaign, the dynamic duo will be in the Dublin Docklands between the 19th and 22nd of December, posing for the paparazzi, meeting and greeting Christmas shoppers, and giving away Rennie Christmas Survival Kits.
Heartburn and indigestion is especially common over the holiday season as portion sizes shoot up and over indulgence in food is standard practice. Seasonal stress and a lack of exercise may also contribute to the conditions. Rennie® is a fast-acting, effective treatment to help relieve the pain and discomfort of indigestion and heartburn. Symptoms of indigestion include stomach pain whilst a burning chest pain can be an indication of heartburn.
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81% of Irish adults ‘Speed EatING’ Main Meal in Under 20 Minutes Extent of our poor eating habits examined in new rennie® ‘GUT FEELINGS’ survey
‘Gut Feelings’ a new survey from Rennie®, has found that the fast food culture and demise of eating meals around a table, is more apparent now in Ireland than ever. Researchers found that the average Irish person (81% of all adults) eats their main meal of the day, in under 20 minutes, leading to negative health consequences for many. A staggering 25% of the population spends just under 10 minutes eating dinner.
The study found that more women (77%) than men (67%) are likely to “speed feed” despite the fact that they are more likely to be aware of the negative effects of eating on-the-go (72% compared with 65% of men). The fact that so many Irish women are juggling family needs, running the home and work is likely to be seen as a crucial factor. Women are also twice as likely to be confessed “snack guzzlers” compared to men (28% of women compared to 14% of men). The food rush epidemic is most evident in the young Irish adult cohort – 81% of young people are spend less than 20 minutes eating main meal with more than a quarter eating this in less than 10 minutes.
Speaking about the ‘Gut Feelings’ research, Allison Keating, Behavioural Psychologist said:
"Work, anxiety and stress combined with a hectic hurried pace of life is having a detrimental impact upon people's stomachs. The recession has taken its toll on everyone – men, women and adolescents, both emotionally and physically. The number of clients presenting at my clinic with stress and anxiety and also citing some form of digestive issue has risen dramatically- approximately 90%. This is especially true among my younger patients, some of whom are suffering hugely with the demands of modern life. While your brain may push you to meet a deadline, your digestive system has its own needs and won't always go along with this frantic pace without giving you the physical symptoms that all isn't as it should be.”
Almost 77% of Irish people classify themselves as “Meal Stuffers” underscoring how life in Ireland has become increasingly chaotic, resulting in overstuffed schedules and a lack of time and importance that people dedicate to eating. Eating too much or too quickly, stress and irregular eating patterns can all cause indigestion and heartburn. Recent research carried out by Rennie® showed that the majority of adults (86%) have suffered some stomach related ailment in the past 12 months.
Speaking about this research, Jennifer Walsh, Brand Manager for Rennie® said:
“Most Irish people are rushing through their meals in a matter of minutes to 'get on with other things' such as chores, work, looking after children or commuting which means they aren't giving themselves the time to chew and digest their food. This common pattern results in an increase of people suffering with digestive issues such as indigestion and heartburn and we know from recent research carried out by Rennie® showed that the majority of adults (86%) have suffered some stomach related ailment in the past 12 months. This survey serves to highlight the need to address these issues and educate people on the importance of eating slowly and chewing food properly.”
Behavioural Psychologist Allison Keating offers her top tips for reducing stress at meal time: